Course Description

Local newspapers, magazines, regional TV, and radio provide local councils with valuable platforms to communicate effectively with residents. However, the prospect of dealing with journalists and the media can often seem daunting. This session is designed to demystify the process and equip you with the skills needed to navigate the media landscape confidently.

During this session, we will explore strategies for establishing and maintaining positive relationships with journalists. You will learn how to craft impactful press releases that capture attention and convey your council's message clearly and effectively. Additionally, we will discuss techniques to ensure that your council receives regular and positive coverage in your local media outlets.

By the end of this session, you will have a comprehensive understanding of media relations and the tools necessary to enhance your council's visibility and reputation within the community. Join us to gain the confidence and expertise needed to engage with the media successfully.